Tactical disciplines like usability and information architecture are useful, valuable, and have their place in the development process. But what’s much more important is to understand the people, the human beings, who make the company possible. The customers, the visitors, the patients, the readers, the guests, whatever you call them - their experience is what determines the company’s success or failure. So focus first on the overall experience. It’s strategic, not tactical. It’s about the people, not the tool. Focusing on the larger picture first will set a better context in which to work - later - on usability tactics.
O melhor ponto de partida para a elaboração de um interface onde a usabilidade está presente e é eficaz e não esquecer que os utilizadores são seres humanos e não meros utilizadores de uma ferramenta.
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